Innovative Storage Designs (ISD), Inc., an entrepreneurial startup firm, contracted BSi for the development and successful launch of a new portable folding desk for the mass retail market.
The new desk provides retailers and consumers with a unique combination of design and convenience including:
•Compact Storage - the desk folds down to a mere 6 inches, maximizing both retail shelf space and consumer living space when not in use
•Easy Set-Up - pre-assembled in its box, the new desk can be set up in four easy steps without the need of any tools
•Convenient Accessories – a printer stand, keyboard tray, adjustable pencil holder, hanging file holder, and CD tray are standard accessories
•Portability - castors on sturdy legs and a handle located at the rear of the desktop allow the desk to be moved without lifting
• Affordability: The desk, including accessories, retails for less that $100
Since the launch of the new folding desk, BSi and ISD have collaborated on numerous office products and accessories, allowing the one-man startup firm to establish itself in the competitive office products market and to grow into a successful multi-million dollar enterprise.