After acquiring Rolodex, Newell Office Products retained BSDA to breathe new life into the staid line of rolodex card and card files. We developed an all-plastic line of card files for the office environment and a new line of wood/plastic card files for the growing small home office market.

Both the new plastic and wood/plastic card files were introduced with great impact, elevating not only sales, but the image of the Rolodex brand itself. more >

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